maurgood, llc

IT'S often heard that "sustainability" and "corporate" responsibility are not applicable to or too expensive for the small business owner - let alone who the heck even knows what those fancy words even mean.

REALLY, what sustainability and corporate responsibility are about are the fundamentals of business management that provide core strategies for 21st century small business to not just survive, but thrive. To not only compete, but gain a competitive advantage.

SMALL business owners regularly pay business consultants to help them with strategies, programs, plans, policies, education and training that will help them run more effectively and efficiently in order to expand the profit margins.

AND we all know how challenging it is to achieve - let alone maintain - solid, predictable, sustainable profitability.

ONE important aspect of sustainability is reducing our environmental impact. The focus on the environmental practices of large companies is misplaced and misleading since it's small business that makes up 98% of all U.S. companies. This figure alone spotlights the crucial role that small business has to play in the overall economy - including environmental economy and overall ecology.

TRUE, small businesses on an individual basis emit less waste and use fewer resources than larger companies, but cumulatively are a force and exert a tremendous impact. Just as its imperative for individuals to be responsible for their environmental impact, so too must small business play their part in reducing their impact and contributing to a healthy environment.

MOREOVER, reducing your environmental impact has been shown to save money AND make money. Acting responsibly is definitely one way to boost your brand power as well your bottom line.

maurgood may be best known for its work with helping large companies become more environmentally and socially responsible, but we also work with the small indie biz owner, showing them how being more environmentally efficient can lead them to earn more green, become more sustainable and contribute to their local communities by becoming stronger, remaining independent and building an overall more sustainable local community - for themselves, their children and their neighbors.

IT is our desire to bring you practical news and tips you can use to help your business become efficient, effective, independent and sustainable.