Judi LaPoint Breckenridge, CO United States: Like

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Summit Cty Business Forum

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Fire Up, Show Up, Stand Up, Speak Up

Started Jun 7, 2010 0 Replies 0 Likes

This is my new personal mantra....... Fire up, show up, stand up, and speak up! Business opportunities are where you find them -- yes? My belief is that you must personally seek opportunity. I was…Continue

Me? A Sales Person? No Way!

Started May 30, 2010 0 Replies 0 Likes

Yes, way!I hear it all the time -- I'm just not a sales person. I'm not cut out to be a sales person -- selling is not in my DNA.I hate to tell you, but all the people who hate sales, and all the…Continue

I'm excited about tonight...

Started May 25, 2010 0 Replies 0 Likes

The event at the Silverthorne Pavillion looks like another great idea to get new ways to market our businesses. In this economy I'm wondering what people do to get more business. Any ideas?

Tags: stratgies, marketing, business, grow

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Judi LaPoint's Page

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Online Marketing for Offline Biz at Breckenridge --- Colorado Mountain College

October 7, 2010 from 7pm to 9pm

This three part series will help you get a handle on how to use online techniques to market your offline business. It is not as easy as having a website -- in fact, there is far more to it than that!If you want to get more business and better exposure for your business, you'll want to understand how social media can impact your bottom line.Class starts at on October 7th from 7-9, the next class is October 14, the final class is October 20th! Take all three or one of the series.Call Colorado…See More

Event posted by Judi LaPoint Sep 27, 2010

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Judi LaPoint commented on Bill French's blog post 'Two Really (CRITICAL) SEO Tips for Small Businesses'

I'd actually been thinking of ditching my .com site for awhile- which was a result of incomplete planning from the get go along with the bad advise from someone I thought was smarter than he turned out to be. So I ditched the .com and moved…

Sep 7, 2010

Judi LaPoint commented on Bill French's blog post 'Two Really (CRITICAL) SEO Tips for Small Businesses'

Unfortunately Bill -- your articles examples will be hard to follow since I recently made some MUCH NEEDED changes to my site! More to follow. Thank you.

Sep 6, 2010

Judi LaPoint commented on Bill French's blog post 'Two Really (CRITICAL) SEO Tips for Small Businesses'

Bil -- sorry for spelling your name wrong --just saying... for a guy as smart as you, the least you can do is to get my name right. As for all the other questions --- you're right, you're right and you're right and there could be a…

Sep 3, 2010

Judi LaPoint commented on Bill French's blog post 'Two Really (CRITICAL) SEO Tips for Small Businesses'

Glad to know you didn't single me out to raz! :-o Admittedly much to learn! When our main key word in a Google search -- at home based business -- appears on the first page out of 455,000 results, it seems like all our back-links and articles…

Sep 2, 2010

Judi LaPoint commented on Bill French's blog post 'Two Really (CRITICAL) SEO Tips for Small Businesses'

Wow -- Bill -- what a comprehensive analysis! I'm grateful for all the good info. Looks like I've got some work to do, eh?

Sep 2, 2010

Summer Business

This is my first summer in business for my self and I'm finding quite a bit to do! I'm wondering how business is going for others of you who have been in biz longer than me. Is this a typical summer season in terms of business?Would love to know your assessment.JudiSee More

Judi LaPoint added a discussion to the group Summit Cty Business Forum Jul 29, 2010

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Summit Cty Business Forum

Judi LaPoint joined Mark S. Nunn's group Jul 29, 2010

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Bill French commented on Judi LaPoint's blog post 'Having a Website Is Not the Same As Having An Online Marketing Strategy!'

Judy, Given that I'm in the business of providing online marketing infrastructure services, there's no debate that credibility, due diligence, and of course, general marketing information are key values that business need to provide. And…

Jul 29, 2010

Judi LaPoint commented on Judi LaPoint's blog post 'Having a Website Is Not the Same As Having An Online Marketing Strategy!'

Bill -- I mostly agree with what you're saying -- if there is no traffic to a website there is no sense in spending a dime to get it upgraded to some flashy version of the older model. The key is always about engaging the customer -- a…

Jul 27, 2010

Bill French commented on Judi LaPoint's blog post 'Having a Website Is Not the Same As Having An Online Marketing Strategy!'

Judi, >>> But a website that provides up-to the minute news, and value to the clients -- like a blog are among the best ways to engage people and establish relationships that lead to buying. <<<<br /> Newspaper publishers…

Jul 26, 2010

Judi LaPoint commented on Judi LaPoint's blog post 'Word of Mouth Marketing For Small Business Professionals!'

You would bring up the lost art of listening..... of course -- if people don't really listen with the idea to understand what is being said, it's all for naught! Thanks for reminding me.

Jul 7, 2010

Judi LaPoint commented on Judi LaPoint's blog post 'Having a Website Is Not the Same As Having An Online Marketing Strategy!'

Ahhh - Well, I read your post and while interesting I disagree. A very large percentage of people are still making their buying decisions by looking at what the seller has online. I do agree with your comment about the circa 1999 online static…

Jul 7, 2010

Bill French commented on Judi LaPoint's blog post 'Having a Website Is Not the Same As Having An Online Marketing Strategy!'

Judi, I like your thinking and I would take it a step further; a website is probably the last thing a small business needs to get to be successful. http://summitbusinessnetwork.net/profiles/blogs/hypothesis-small-businesses :-)

Jul 7, 2010

Bill French commented on Judi LaPoint's blog post 'Word of Mouth Marketing For Small Business Professionals!'

Good article Judi. My $.02 for point #5 - http://blogsite.com/public/item/247097

Jul 7, 2010

Rotary Dillon BBQ at Dillon, CO

August 6, 2010 to August 7, 2010

This is always a great family event -- BBQ, fun for the kids, beer, good times!Plus -- this is where we'll raffle off a brand new 2010 Subaru Forester. Get your tickets now for only $10 -- only 6,000 tix will be sold!See More

Event posted by Judi LaPoint Jul 5, 2010

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Profile Information

Business Name: North Star Online Marketing

Business Description: North Star Online Marketing helps small business professionals learn to get the most out of their online presence. We help people use their websites most effectively to attract and retain customers through permission-based marketing techniques and how to tap in to social media in a way that helps them to grow their businesses.

Business Website: http://www.NorthStarOnlineMarketing.com

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Where the Hell is Matt? (2008)

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Judi LaPoint's Blog

Word of Mouth Marketing For Small Business Professionals!

Posted on June 4, 2010 at 2:06pm 2 Comments 0 Likes

I recently read a great book by Andy Sernovitz called Word of

Mouth Marketing – How Smart Companies Get People Talking – and here I

am talking about him – so I guess it must work!

We all know that mass marketing is fast becoming a thing of the past. Sure, you can still get your yellow pages ad, and maybe an ad in the paper, or my “personal favorite”, your ‘brochuuuuuure’…but all this

really is, is static advertising.

It just sits…

Continue

Having a Website Is Not the Same As Having An Online Marketing Strategy!

Posted on May 25, 2010 at 4:00pm 5 Comments 0 Likes

There are some “must have” criteria for your website to be considered to be a strong marketing tool. Take a critical look at your website right not to see if you have these elements in place. You’ll want a specific online marketing strategy that:

lays the ground work for gathering information about your customers and prospects,
plans the best way to segment your market,
creates a communication strategy on a regular…

Continue

Comment Wall (7 comments)

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At 6:42am on September 3, 2010, Bo Tomlyn said…: Hey Judi - Thanks for the invite!

I'm in Florida, finishing the funding for our green technology projects which has been a 5 year venture! It's keeping me over the top busy but things are finally moving forward so I believe it will be well worth the long pursuit.

Hello to all in the Summit - missing the mountain paradise with all the heat and humidity down here. I have no idea why people want to live here, especially in the summer! :-) Looking forward to being back up in the Summit where we really call our home!

At 9:01am on September 2, 2010, Jack Taylor said…: Sorry this took so long! I'm more than a little embarrassed!

At 6:06pm on July 29, 2010, Wendy Yates said…: thanks, I want to host something or sponsor something for a holiday fundraiser, last year we did MS support and local food banks, but I need to start preparing for marketing

At 7:41am on June 9, 2010, Jason Brewer said…: Right, only facebook, our great life, twitter, cinch, linked in, namyz, plaxo, CAR tech committee googlegroup (I lead this committee for the state), Chamber diplomats, rotartact googlegroup, activerain, gist, both blogsites and the cyberstar professionals, have been taking up my SBN on-line time. This site is great but there are lots of sites out there. Good luck with your new business venture and remember- if you can get 2% of people to do 10% of the technology you reccommend, consider that successful.

At 12:56pm on June 7, 2010, Yves Mariethoz said…: Thank you Judi! So many great photos on this site. I was at the Grassroots Community Marketing Toolbox. That's probably where you saw me. I am looking forward to meet you at one of the next events.

At 5:16pm on June 6, 2010, Liz Schmidt said…: Thanks Judi! Great meeting you last week at the meeting!

At 3:19pm on May 25, 2010, Tom Fellner said…: Welcome Judi!
Let me know if you need any help setting up your profile or taking advantage of SBN features.