I'm pretty certain the whole social networking craze and assumption that customers want to get chummy with businesses and develop a quasi-personal relationship, is an incomplete version of reality.



What customers want is "self-service options" that make it unnecessary to have lengthy conversations. This is not to suggest that businesses should not produce and distribute social content - to the contrary, social media is a form of self-service monologue (not necessarily dialog) that can… Continue

Auto insurance premiums change for the same reasons that the price of other goods and services you buy change.

Insurance companies incur the same costs you do in buying goods and servcies, and these costs can ultimately affect your insurance premium. Costs affecting the ultimate price of auto insurance include:

• Medical costs to treat injuries


• Auto repair costs


• Costs to adjust claims


• Inflation


• Uninsured drivers (your policy pays

… Continue

Not sure if anyone knows but the Denver Broncos Caravan is here in Dillon today! Come down to town park in downtown Dillon. free stuff for the kids to do, cheerleaders, the mascot, Super Bowl Trophies, and Alumni will be here. 5 to 7 today! see you there!

I recently read a great book by Andy Sernovitz called Word of
Mouth Marketing – How Smart Companies Get People Talking – and here I
am talking about him – so I guess it must work!

We all know that mass marketing is fast becoming a thing of the past. Sure, you can still get your yellow pages ad, and maybe an ad in the paper, or my “personal favorite”, your ‘brochuuuuuure’…but all this
really is, is static advertising.

It just sits there. It doesn’t speak

… Continue